Marketing and innovation are timeless and have a place in every organization, even when you work for a monopolist or government. In three blocks of interactive lectures, Henry Robben, the core teacher, covers the core processes of marketing and innovation.
What’s in it for you?
- Academic and practical knowledge of marketing and innovation
- Insight into how Public and Private organizations deal with the core processes
- Insight into the differences and similarities between Public and Private in terms of marketing and innovation
- To be able to think in an integrated manner about the processes concerning marketing and innovation
This module is part of the Modular Executive MBA program, track Public & Private. Stack multiple modules into a full MBA or go for a quick upgrade of your knowledge and follow the module separately.