Currently every organization is in transition due to rapid technological developments and digital disruption. How do you ensure that you use the available resources as effectively as possible to realize the vision and strategy in the short and long term? Do you have a clear picture of the customer needs of the future? Do you understand where the opportunities for innovation are for your organization? How do you ensure that you do the right innovation projects at the right way? This masterclass in Strategic Portfolio Management provides a clear answer.

The life cycle of products and services is becoming shorter and shorter due to digitization and automation. Being able to develop new products or services is important for continuous innovation. For many managers and executives, innovation has thus become a strategic priority.

Currently every organization is in transition due to rapid technological developments and digital disruption. How do you ensure that you use the available resources as effectively as possible to realize the vision and strategy in the short and long term? Do you have a clear picture of the customer needs of the future? Do you understand where the opportunities for innovation are for your organization? How do you ensure that you do the right innovation projects at the right way? This masterclass in Strategic Portfolio Management provides a clear answer.

Linda Kester is an executive teacher in programme New Product Development & Innovation Management at Nyenrode Business University. The professors of this program are:

• Prof. dr. Henry Robben: as a Marketing professor, Henry conducts research into strategic marketing and innovation management. His credo: “successful marketing comes from thorough analyses, along with common sense”. More information about Henry: https://www.nyenrode.nl/faculteit-en-onderzoek/faculteitsleden/p/henry-robben
• Prof. dr. Jeff Gaspersz: as a professor of Innovation, he helps leaders develop innovative power with insights and ideas. “We can only see and seize opportunities if we are innovative. It will become the number one competency.” More information about Jeff: https://www.nyenrode.nl/faculteit-en-onderzoek/visiting-fellows/p/jeff-gaspersz

More information about the program: https://www.nyenrode.nl/opleidingen/p/masterclass-innovatiemanagement-productontwikkeling