There are a select number of companies where Brand Thinking is at the heart of the business. Everything they do is dedicated to their brand. Forget Brand Management, these companies have Brand Leadership - ‘the concept that drives the business’. Implementing Brand Leadership essentially means changing the organization. After all, the brand must be felt and visible throughout the organization. And employees must be able to act on it! Think about purchasing, production, and HRM decisions, and even how to conduct marketing! But how do you get this organized? And where do you start?
In this course we will address the question of how you can take the branding policy in your organization to a higher level. The program consists of four master classes that focus on the most important aspects of brand leadership.
EURIB is an independent knowledge platform in the field of brand management, design management and reputation management. EURIB was founded in 2002 by Rik Riezebos because he found that academic knowledge is difficult to find its way into practice.