PostNL: accelerating strategy execution through targeted input for the agile operating model

PostNL is the leading postal and parcel delivery provider, ensuring that special moments are delivered every day. With 33,500 employees, the company has been building a reliable, affordable, and accessible postal network for over 225 years. In addition, it is one of the key players in parcel delivery and logistics solutions. However, PostNL faces significant challenges, driven by the platform economy. While the volume of physical mail continues to decline, international eCommerce is growing rapidly, bringing with it increased competition and operational complexity.

The challenge

To accelerate strategy execution, it is more critical than ever to develop the right cross-business unit initiatives. This requires overview and a clear focus. We need to ensure that everyone operates from a shared perspective with crystal-clear priorities. From Executives to DevOps teams, everyone needs to understand the "why" behind decisions and the expected outcomes. "How can PostNL consistently prioritize in alignment with its strategy and optimize the effectiveness of its DevOps resources?"

In JigsEye, I found a trusted partner that delivers results in a very short time frame. Their sharp analytical skills, combined with a genuine willingness to deeply understand our challenges, have transformed complex matters into actionable, manageable steps. Their intrinsic motivation to truly help us ensures that this is not just a one-time exercise, but a methodology that has become part of our daily operations.

Pim Berendsen – Board of Directors PostNL 

The result

Working closely with the Executive Committee, we applied the JigsEye methodology to create a complete strategic overview and define key priorities. We structured our approach based on a ‘strategic pull’ (What do we believe we must achieve?) and a ‘bottom-up push’ (What are we working on? What contributes and what doesn’t?)

Next, we established a new governance framework and a time-efficient way of working for both the Executive Committee and the cross-business unit teams responsible for execution. Supported by JigsEye Insight, the Executive Committee is now able to monitor strategic priorities and their underlying cross-business unit initiatives; ánd systematically prioritize and pace execution.

This enables PostNL to collectively shape the acceleration of strategy execution and the associated decision-making while providing targeted input for the agile operating model.