De Jong DUKE: a family business rebuilding the ship while it’s sailing
De Jong DUKE is a Dutch family-owned company with a rich history. Since 1897, it has been developing and manufacturing high-quality coffee machines designed to deliver a seamless coffee experience in the workplace. Operating from its headquarters in Sliedrecht (Netherlands) and its branch in Taylor (USA), the company serves customers worldwide. The market is evolving rapidly, creating new customer needs. As its clients consolidate and the company grows at a fast pace, De Jong DUKE is scaling up while simultaneously preparing for the future.
The challenge
De Jong DUKE’s workforce is highly motivated, constantly initiating new projects to support the company’s rapid growth. However, there are more initiatives than the organization can handle, leading to overload and putting pressure on collaboration across business units.
"Help us establish clear priorities from a holistic perspective so that all business units can work in sync to accelerate strategy execution."
“JigsEye heeft vooral geholpen om overzicht en focus te krijgen, welke projecten maken de meeste impact en welke niet. Hierdoor hebben wij als managementteam steeds betere discussies en krijg je inzicht waar de knelpunten in de organisatie liggen. Het is en blijft een intensief proces voor ons, omdat je je steeds meer kan en moet focussen.
Marco Middag – CEO
Mechteld Petersen – Commercial & Technical Director
The result
Together with the executive and management teams, we created a structured overview of all ongoing and planned initiatives, aligning them with the company’s strategy and evolving customer needs. From this, a clear focus was established, striking the right balance between short-term growth drivers and long-term strategic ambitions.
Next, a governance framework and structured approach were implemented, enabling the organization to monitor progress with minimal time investment, make quick adjustments, and manage initiatives at the right pace. This methodology was then rolled out across all business units, including the U.S., ensuring full alignment with the overall strategy.
De Jong DUKE is now systematically working on professionalizing its processes further. The company regularly measures progress in strategic portfolio management to track improvements and optimize execution.
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