JCDecaux: making choices under high pressure
JCDecaux is the global market leader in outdoor advertising and street furniture; whether on the corner, at the bus stop, or in the airport. The company enables advertisers to reach large audiences in public spaces while providing cities with products and services that enhance urban livability. The Dutch division holds a unique position within the global group. Operating in a highly competitive market, it stands out as an innovator. Rapid developments demand swift action across multiple fronts: digitalization, operational excellence, new partnerships, and evolving revenue models. The pace of change is relentless.
The challenge
JCDecaux Netherlands faces the challenge of managing numerous initiatives simultaneously, each with a valid reason for having been initiated. However, in order to accelerate progress, clear choices must be made in what to pursue and what to deprioritize.
"Help us establish clear priorities so we can systematically reduce overload and accelerate the realization of our strategic ambitions. We need a structured approach that makes these priorities clear to everyone in the organization."
“The entire process with JigsEye led to many valuable discussions within our team and forced us to reflect deeply on what we do. It helped us sharpen our priorities. The consultants ask the right (in-depth) questions, challenge us critically, and effectively guide the change process. Their broad experience in the corporate world adds significant value.
Hannelore Majoor – CEO JCDecaux Nederland
The result
We started by working with the executive team to define the intended strategic direction in relation to external market developments. Next, we created a comprehensive overview of all ongoing initiatives across the organization. This helped pinpoint where overload was concentrated and determine the key priorities needed to realize the short and long term ambitions in a balanced way. By implementing a clear monitoring and decision-making framework, the executive team is now equipped to maintain control and steer the execution of strategic priorities effectively.
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